Dharti Desai is Founder and President of Regency Direct Marketing India Pvt. Ltd, and Mail Order Solutions India Pvt. Ltd., one a direct marketing consulting company and the other a state of the art print production company – both located in Mumbai, India. Dharti saw the potential India had to offer much before the outsourcing boom and established a pioneering position for herself and the company in direct marketing in India and along with her brother - Mehul A. Desai (Founder & Chairman of the group) - significantly heightened the company's prominence within the industry since 1997.
She has been the key architect in setting the overall strategic direction of all her companies, patiently awakening a country to the hitherto unknown direct marketing world, sourcing key clients and vendors, working with the local nuances of the country and facilitating the integration of direct marketing consulting and bank card syndication. She has been instrumental in conceptualizing, researching and setting up a strategic communications platform for FineWinesnMore. FineWinesnMore is as an educational, communications and interactive tool for consumers from all walks of life, be it a novice or a connoisseur. FineWinesnMore leverages Dharti’s and Regency group companies’ 17+ years of valuable experience in direct marketing in India and abroad. With the help of her direct marketing companies she researched on the concept and strategy for FineWinesnMore for over 2 years before starting the company in January of 2007. She coined the name FineWinesnMore and has aspirations to make her new enterprise an industry leader in innovation, credibility, and education for wine consumers in India.
Dharti has been invited as a speaker to conventions of the Direct Marketing Association (DMA), USA, to wine and luxury goods marketing shows in India and abroad and is the author of “DM in India Guidebook’” ( www.rdmipl.com ) co-sponsored by the DMA, USA. She is a member of the DMA, USA, International Council of the DMA, the Direct Marketing Ideas Club of NY and also of Asian Women In Business, NY.
A single mother of a 12 year old daughter, Dharti is a graduate of Wilson College, Mumbai University (India) and now divides her time between the USA and India. She is fluent in French and also taught for many years at the Alliance Francaise in New York and India.
Mehul A. Desai is the driving force of Regency Group. His vision and focus have led the company to establish standards and business models that have proven exemplary for a small set up to grow exponentially in a short span. A Sales & Marketing veteran, his journey to set up a business venture of his own took wings with the Regency Group in 1997 with sister and partner Dharti Desai.
Regency specialised in outsourced Print production and Distribution for International Direct Marketers and Advertisers. To put it simply, delivery of mails from the printer to the customer’s door step was an unheard of concept which made the Company an industry leader by implementing and combining high end technology as well as manual labour which offered clients a great cost reduction. With his in depth knowledge of the Indian marketplace Mehul has been instrumental in defining the company's relationship with its clients in India and establishing a seamless Bank Card Syndication program and launching “Regency Rewards”, a successful first of its kind co-op marketing program integrating targeted and one on one messages and brand building promotions for advertisers thirsty for more advertising space.
Mehul achieved the next milestone with Mail Order Solutions in 2003 which is the exclusive printing arm of the Regency Group and has fast become a force to reckon with in the industry.
Amongst his goals for the Group is to position MOS as a world-class direct marketing organization and to provide unmatched support and service to the company's constituents, including business operations and the executive management team. With Mehul’s tenacity, today MOS has a plush all encompassing print production facility which houses the latest in technology, processes and aims to be a INR 1000 million plus venture soon.
An avid cricket fan and graduate from Mumbai University, Mehul started his career as a Sales Executive at Procter & Gamble India Ltd. and rose to senior positions in companies like Modi Xerox Ltd, Real Value Appliances Ltd, and Atlaz Telecommunications Ltd. Mehul was Vice President (Sales & Marketing) with Atlaz before he launched his own enterprise, Regency in 1997. Mehul's forte has been his skill to “sell a refrigerator to an Eskimo” and he uses that talent now to hone in deals, conducting training sessions with his staff & vendors.
Mehul is married to a working Professional in the Fragrance industry and has an Engineer son who plans to pursue Business Management soon. Mehul is on Board of Advisor for the DMA, India, is a committee member of The Bombay Master Printers Association and has been a speaker at various Industry events and seminars.
Sanjeev Aggarwal has seven plus years in direct marketing with extensive experience in database marketing, campaign management, creative concepts, and execution. A graduate of British Columbia Institute of Technology, Sanjeev started his career with J R Direct Response International in Canada as a List broker. His excellent managerial skills brought him immediate professional success and he joined C-W Agencies as Acquisition Manager. During his tenure working with these and other companies, he acquired global marketing expertise and was responsible for bringing dynamic marketing and creative savvy to mail order promotions in countries like the UK, Germany, France, Australia and New Zealand. Over the years, he has been responsible for over a dozen successful product and market launches in the insurance, charity, entertainment, and catalogue industries. Sanjeev's ambitious personality caught the eye of RDM, an alternative media company based in Mumbai, India. RDM's “outsourcing for talent” and appointing Sanjeev as General Manager for its Indian office has already proved to be a sound decision. Sanjeev has added several global clients to RDM's portfolio and continues to explore the Indian marketplace for domestic as well as international companies.
Sanjeev is a member of the DMA India, DMA USA and an associate member of the American Marketing Association and has been a speaker at the annual DMA as an expert on trends of direct marketing in India. Sanjeev now resides permanently in Mumbai, India
Rita has seven plus years in the creative field with
extensive experience in designing, Photography, campaign
management, creative concepts, and execution. A graduate from
J J School of Arts Mumbai, Rita completed her training in
digital photography under the excellent guidance of
photographer Anil Gandhi in two years. Rita started her
professional career while she was still completing her
graduation and was completely prepared to take on the
advertising world upon her graduation. Rita's career took off
with Better Communications where she had hands on experience
working with some of the leading brands in the industry. Next
stop was Access Advertising, where she worked as a senior
visualizer for two years. There she was exposed to a variety
of clientele ranging from clothing brands to builders to
restaurant food chains. Rita continued with her love for
photography by handling all of the company's photography
assignments. With excellent efficiency & impressive speed
displayed in her work, which was always crafted to perfection
& good aesthetic taste, she produced some of the best
campaigns & creative that have been a credit to her portfolio.
Ever ambitious & successful, who would stop at nothing, Rita's
current affiliation with Regency Group of Companies introduced
her to the world of direct marketing. She quickly moved from
Visualizer to Manager in her first year. Rita, a fast learner,
who had never been exposed to direct mail creatives took on the
challenge headlong, studied the subtle nuances of direct
response creatives and today is an asset to the company and its
clients in 7 countries. Rita works directly with Dharti and is
able to execute any idea or concept to perfection and does not
hesitate ever and confidently announces her view point or stand
on a particular element in a direct mail pack. Rita leads a very
efficient team of budding creative talent and encourages
entrepreneurial spirit with her team members.
K., Manager, Print Production brings more than 15 years of
industry experience to his current position at one of the
largest prepress, digital printing and letter shopping
companies in India MOS,
India. Over the course of his career, Harish has held a
variety of positions in advertising, Marketing, Public
Relations, new business development, technology management and
business unit responsibility. Prior to MOS, Harish was in the
Gulf with Reprotronics, LLC managing their Digital Printing
Division and those of several other graphic arts companies.
thread in his diverse background is a focus on the profitable
application of appropriate technology to the business of print
production and combining that with the skilled manual labour
available in India. As an influential technologist, he, along
with CEO Mehul Desai, conducts regular in-house training
sessions for his 25 technicians and keeps abreast of all
industry events on the technology trends that are shaping the
industry's future. Harish has majored in printing technology,
is a graduate of Mumbai University and is a member of the
Digital Technology Club of India.