Dharti Desai is Founder and President of Regency Direct Marketing India Pvt. Ltd, and Mail Order Solutions India Pvt. Ltd., one a direct marketing consulting company and the other a state of the art print production company – both located in Mumbai, India. Dharti saw the potential India had to offer much before the outsourcing boom and established a pioneering position for herself and the company in direct marketing in India and along with her brother - Mehul A. Desai (Founder & Chairman of the group) - significantly heightened the company's prominence within the industry since 1997.

She has been the key architect in setting the overall strategic direction of all her companies, patiently awakening a country to the hitherto unknown direct marketing world, sourcing key clients and vendors, working with the local nuances of the country and facilitating the integration of direct marketing consulting and bank card syndication. She has been instrumental in conceptualizing, researching and setting up a strategic communications platform for FineWinesnMore. FineWinesnMore is as an educational, communications and interactive tool for consumers from all walks of life, be it a novice or a connoisseur. FineWinesnMore leverages Dharti’s and Regency group companies’ 17+ years of valuable experience in direct marketing in India and abroad. With the help of her direct marketing companies she researched on the concept and strategy for FineWinesnMore for over 2 years before starting the company in January of 2007. She coined the name FineWinesnMore and has aspirations to make her new enterprise an industry leader in innovation, credibility, and education for wine consumers in India.

Dharti has been invited as a speaker to conventions of the Direct Marketing Association (DMA), USA, to wine and luxury goods marketing shows in India and abroad and is the author of “DM in India Guidebook’” ( www.rdmipl.com ) co-sponsored by the DMA, USA. She is a member of the DMA, USA, International Council of the DMA, the Direct Marketing Ideas Club of NY and also of Asian Women In Business, NY.

A single mother of a 12 year old daughter, Dharti is a graduate of Wilson College, Mumbai University (India) and now divides her time between the USA and India. She is fluent in French and also taught for many years at the Alliance Francaise in New York and India.

Mehul is Director of Marketing Capital Company India Pvt. Ltd. and Regency Direct Marketing Company India Pvt. Ltd, based in Mumbai, India. He is principally responsible for overseeing the entire India division and ensuring total management, clockwork functioning and servicing of clients in 5 countries.  Since being a key player as part of the pioneering team of the company seven years ago, Mehul has been instrumental in defining the company's relationship with its clients in India and establishing a seamless bank card syndication program. Among his goals for the Group is to position the company as a world-class direct marketing organization and to provide unmatched support and service to the company's constituents, including business operations and the executive management team. A 20 year veteran of marketing, Mehul started his career as a Sales Executive at Procter & Gamble India Ltd. and rose to senior positions in companies like Modi Xerox Ltd, Real Value Appliances Ltd, and Atlaz Telecommunications Ltd. Mehul was Vice president (Sales & Marketing) with Atlaz before he came on board in 1996. Mehul's forte has been his skill to “sell a refrigerator to an Eskimo” and he uses that talent now to hone in deals, conducting training sessions with his staff & vendors. The entire Indian team of 25 very talented people has been recruited and intensively trained by Mehul over the last 8 years. Mehul has conducted various in house as well as vendor training sessions for account management, leadership through quality, and telemarketing recruitment seminars. Mehul has an in depth knowledge of the Indian marketplace and is responsible for launching “Regency Rewards”, a successful first of its kind co-op marketing program integrating targeted and one on one messages and brand building promotions for advertisers thirsty for more advertising space.

Mehul, an avid cricket fan and coach to his teenaged son, is a graduate of Mumbai University, is married and resides in Mumbai, India.

Sanjeev Aggarwal has seven plus years in direct marketing with extensive experience in database marketing, campaign management, creative concepts, and execution. A graduate of British Columbia Institute of Technology, Sanjeev started his career with J R Direct Response International in Canada as a List broker. His excellent managerial skills brought him immediate professional success and he joined C-W Agencies as Acquisition Manager. During his tenure working with these and other companies, he acquired global marketing expertise and was responsible for bringing dynamic marketing and creative savvy to mail order promotions in countries like the UK, Germany, France, Australia and New Zealand. Over the years, he has been responsible for over a dozen successful product and market launches in the insurance, charity, entertainment, and catalogue industries. Sanjeev's ambitious personality caught the eye of RDM, an alternative media company based in Mumbai, India. RDM's “outsourcing for talent” and appointing Sanjeev as General Manager for its Indian office has already proved to be a sound decision. Sanjeev has added several global clients to RDM's portfolio and continues to explore the Indian marketplace for domestic as well as international companies.

Rita has seven plus years in the creative field with extensive experience in designing, Photography, campaign management, creative concepts, and execution. A graduate from J J School of Arts  Mumbai, Rita completed her training in digital photography under the excellent guidance of photographer Anil Gandhi in two years. Rita started her professional career while she was still completing her graduation and was completely prepared to take on the advertising world upon her graduation. Rita's career took off with Better Communications where she had hands on experience working with some of the leading brands in the industry. Next stop was Access Advertising, where she worked as a senior visualizer for two years. There she was exposed to a variety of clientele ranging from clothing brands to builders to restaurant food chains. Rita continued with her love for photography by handling all of the company's photography assignments. With excellent efficiency & impressive speed displayed in her work, which was always crafted to perfection & good aesthetic taste, she produced some of the best campaigns & creative that have been a credit to her portfolio.

 Ever ambitious & successful, who would stop at nothing, Rita's current affiliation with Regency Group of Companies introduced her to the world of direct marketing.  She quickly moved from Visualizer to Manager in her first year. Rita, a fast learner, who had never been exposed to direct mail creatives took on the challenge headlong, studied the subtle nuances of direct response creatives and today is an asset to the company and its clients in 7 countries. Rita works directly with Dharti and is able to execute any idea or concept to perfection and does not hesitate ever and confidently announces her view point or stand on a particular element in a direct mail pack. Rita leads a very efficient team of budding creative talent and encourages entrepreneurial spirit with her team members.

Harish B. K., Manager, Print Production brings more than 15 years of industry experience to his current position at one of the largest prepress, digital printing and letter shopping companies in India  MOS, India. Over the course of his career, Harish has held a variety of positions in advertising, Marketing, Public Relations, new business development, technology management and business unit responsibility. Prior to MOS, Harish was in the Gulf with Reprotronics, LLC managing their Digital Printing Division and those of several other graphic arts companies.

The common thread in his diverse background is a focus on the profitable application of appropriate technology to the business of print production and combining that with the skilled manual labour available in India. As an influential technologist, he, along with CEO Mehul Desai, conducts regular in-house training sessions for his 25 technicians and keeps abreast of all industry events on the technology trends that are shaping the industry's future. Harish has majored in printing technology, is a graduate of Mumbai University and is a member of the Digital Technology Club of India.